Salt Lake City (January 8, 2015) – The Boy Scouts of America and Experticity (parent company of Promotive.com), announced today a new partnership that will allow members of the BSA community who are experts in outdoor recreation to join the ranks of category influencers within the Experticity network.
Starting in the second quarter of 2016, Scouting experts will be given insider access to key brands that includes information about the latest products and discounts to encourage firsthand experiences that drive more informed product recommendations.
In addition, the BSA and Experticity have teamed up to support 2.5 million youth and the outdoor retail industry in making sure kids have the right gear for the right adventure. They are doing so by creating special training for retail associates to help them gain new knowledge about different gear needs and requirements of Scouting programs.
Participating outdoor retailers will have the opportunity to list store locations with these specially trained associates to allow Scouting families to find qualified SCOUTfitters near them. Additional recognitions will be made available to store associates completing the online certification, as well as storefront logos and POS Scouting displays.
“We are thrilled to be partnering with the Boy Scouts of America on this important effort. Our network continues to grow as we find passionate category influencers that are sought out for their opinion on what to buy. We are aligned with this group and their focus on great education to ensure quality adventures happen through the right gear,” said Tom Stockham, CEO of Experticity.
“We are excited about this relationship. Each year over 1 million Scouts from all over the country go to camp during the summer months. In addition, we have hundreds of thousands of Scouts who attend our high adventure bases for unique experiences. The diversity of needs for all these Scouts and their families will be well served by this relationship,” said John F. Stewart, the BSA’s Director of Corporate Engagement.
About The Boy Scouts of America
The Boy Scouts of America prepares young people for life by providing the nation’s foremost youth program of character development and values-based leadership training. The Scouting organization is composed of 2.4 million youth members between the ages of 7 and 21, and more than a million volunteers in approximately 280 local councils throughout the United States and its territories.
Every year, thousands of new families join Scouting, which uses the outdoors as its classroom for teaching values and skills that last a lifetime. While older Scouts and Venturers are planning multi-week high adventure activities, younger Scouts and families are building a base of experience through family and group camping experiences. For more information on the Boy Scouts of America, please visit www.scouting.org.
Experticity is a platform for marketing through experts, including retail associates. They have built the world’s largest community of influential category experts and connects them with more than 600 of the world’s top brands to create a new breed of buying experience — one that is informed, genuine and mutually beneficial. Experticity’s community of nearly 2 million experts is comprised of industry professionals, category opinion leaders and influential retail sales associates that are actively sought out for trusted recommendations on what to buy. Experticity is based in Salt Lake City and led by Tom Stockham, a CEO with an impressive track record of championing companies like Ancestry and Ticketmaster.com. To learn more about Experticity and how its rapidly growing community of brands and experts are transforming today’s buying experience, visit experticity.com.